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Interactive marketing agency















                                                                                               LIGHT MOVE FESTIVAL
                                                                                               Event: “Light Festival in Łódź”




                                                                                               Starting point
                                                                                               How to promote an average-size local outdoor festival?


                                                                                               Concept
                                                                                               Professionalization of sponsoring and communication
                                                                                               activities, introducing effective reach communication
                                                                                               tools.  Efficient  introduction  of  an  integrated  campaign
                                                                                               with a reinforced PR component.

                                                                                               Achievements
                                                                                               An  increase in  participants by 50% and  the national
                                                                                               recognition of the festival brand. Engagement of more
                                                                                               than 20 title sponsors.
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