Page 57 - NEW MARKETING CONSULTING - INTERACTIVE MARKETING AGENCY
P. 57
Interactive marketing agency
PHILIPS
Event: “Sales of LED lighting systems
for BP petrol stations”
Starting point
How to effectively attract 200 franchise BP petrol
stations with the sales offer with the lowest possible
costs of marketing activities?
Concept
Preparing of an e-marketing event addressed at owners
of petrol stations (testimonial advertisements, mailing,
BTL materials).
Achievements
ROI in the amount of 3,000% and complete product pene-
tration of the target group.
