Page 58 - NEW MARKETING CONSULTING - INTERACTIVE MARKETING AGENCY
P. 58
Interactive marketing agency
PHILIPS
Event: “LED Revolution”
Starting point
How to effectively attract 200 franchise BP petrol
stations with the sales offer with the lowest possible
costs of marketing activities?
Concept
Preparing of an e-marketing event addressed at owners
of petrol stations (testimonial advertisements, mailing,
BTL materials).
Achievements
ROI in the amount of 3,000% and complete product pene-
tration of the target group.
